Brand Guidelines
Resources and guidelines for using the MediaScribe brand consistently across all materials.
Name & Voice
The product name must always be written as MediaScribe—one word with a capital M and capital S. Never written as "Media Scribe" or "Mediascribe."
Our brand voice uses plain language, avoiding jargon. The tone is fun, light, and informative—approachable yet professional.
Tagline
"Live Meeting Accessibility Made Easy"
A solution helping local governments create inclusive, compliant workflows for municipal meetings with real-time captions and translations.
Typography
Lexend is our primary brand and UI typeface, selected for its proven readability and accessibility benefits. We primarily use the Light (300) weight for body text.
Learn more about the Lexend typeface at lexend.com
The quick brown fox jumps over the lazy dog.
Lexend Light (300)
Color Palette
Our color palette is designed with accessibility in mind. All colors meet WCAG contrast requirements when paired appropriately.
Primary Pink
#D34497
Dark Pink
#9D2A6D
Primary Blue
#439CCB
Dark Blue
#285E7E
Dark Gray
#444A59
Medium Gray
#8C94A6
Light Gray
#E8E8E8
Text over brand colors must use specified color pairings to maintain proper contrast ratios for accessibility compliance.
Logo Usage
Always use vector files (SVG) for logos on websites to ensure clean scaling and accessibility support. Avoid raster files (JPG/PNG) when possible.
Standard
This horizontal logo should be used when the background is light. This is the preferred version of the logo. The text is an 8.8:1 AAA and the logomark is 4:1 AA contrast ratio.
Vertical
This vertical logo should be used when the background is light. This is the preferred version of the logo.
Standard Alternative
This horizontal logo should be used when the background is dark or black. Only use this logo when the darker variant will not work.
Vertical Alternative
This vertical logo should be used when the background is dark or black. Only use this logo when the darker variant will not work.
Accessibility Standards
MediaScribe is committed to a minimum of WCAG AA compliance with aspiration toward AAA compliance across all product and marketing materials. As an accessibility-focused product, we hold ourselves to the highest standards.
Need Custom Assets?
For custom asset requests, co-branding inquiries, or questions about brand usage, contact our marketing team.
marketing@mediascribe.ai